Enquiries that land in the right inbox.

We build a list of businesses that look like the clients you already do well with, find the right person at each one, and send a short personal email introducing what you do. It is written to start a conversation rather than to sell in a single message. Replies come back to your own inbox and a person handles them.

Business to business outreach is common practice here, and we run it in a way that respects POPIA: every message says who is writing and why, every message carries a working unsubscribe, opt-outs are actioned immediately, and we keep a record of where each contact came from. We are not attorneys and this is not legal advice, so if your industry carries its own rules, please check them with your own advisor before we begin.

Two to three weeks before the first emails go out, because a new sending domain has to be warmed up slowly or the messages land in spam. After that it is a steady programme rather than a burst, and the early weeks are spent learning which message and which list are working.

A clear description of your best kind of customer, a rough sense of what you charge, and what you actually want to say yes to. We also need somebody who will reply quickly, because a warm lead goes cold in a day. The sending infrastructure is set up separately so your main domain is never put at risk.

We report how many people were contacted, how many opened, how many replied, and how many of those replies were genuinely interested. The number that matters in the end is qualified conversations, so that is the one the report leads with.