Insights and practical playbooks from the studio: websites, search, advertising and the systems behind them.
Google says there are no special AI optimisations. What genuinely changes for a South African business, what does not, and how to measure any of it.
A technical SEO checklist ordered by consequence, from pages Google cannot reach to duplicate URLs, plus popular items Google's documentation has retired.
E-E-A-T is not a specific ranking factor. What the four letters mean for South African sites, and how to publish experience and trust as evidence.
Google Business Profile in South Africa: who qualifies, what gets a profile suspended, how to ask for reviews inside the rules, and what the numbers show.
Local SEO in South Africa explained: how Google ranks local results, what a programme includes beyond your Business Profile, and what it costs to run.
WordPress, Wix or Squarespace for a South African business? What each platform costs, what it locks you into, and how to choose before you build.
How long SEO takes in South Africa: what governs the pace, what moves in weeks and what takes months, and what real progress looks like before rankings.
What Google Ads costs in South Africa: management from R500 a month, ad budget at cost with no markup, and how Google's daily and monthly limits work.
How to get more leads online in South Africa, in order: a clear offer, being findable, a page that keeps its promise, a short form and a fast reply.
Is Google Ads worth it in South Africa? It is when people search for what you sell, your margin can carry a customer and you can measure enquiries.
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